Publicity

You may think that winning the EuroMillions jackpot would put a swift end to all of your problems, but the fact is that becoming a EuroMillions multi-millionaire brings its own tricky issues. One of the most important is deciding whether or not you give the lottery organiser in your country permission to include you in publicity activities.

Opting for publicity holds some appeal for many winners. Because EuroMillions is a topic of interest for many millions, any winner who goes public is virtually guaranteed a taste of fame. They will often be treated to champagne dinners and driven around for interviews in a limousine. They will get their picture in newspaper and magazines, their name on thousands of internet sites and the story of their success on radio and television shows all over Europe, if not the world.

Whilst most winners who opt for publicity enjoy a short period of fame, some remain famous for much longer. For example, the name Dolores McNamara has been on the lips of every EuroMillions trivia buff ever since she won €115,000,000 in July 1995 and became the largest individual winner in the history of the game to that point.

Being famous certainly has its perks, but it isn’t all good news. The downside of allowing your EuroMillions jackpot win to be publicised is that you will start receiving requests for money, and lots of them. Your address won’t be publicised by the lottery company, of course, but the letters will still find their way to you in their hundreds, and every one will give you a dozen good reasons why you should use some of your fortune to help the sender. Another disadvantage of being famous for having a EuroMillions win is that the media will keep a close eye on how you spend your money and comment accordingly. If you spend it carefully, you will be called a miser. If you spend it lavishly, you will be called reckless. Not matter what you do, you can be sure that at least one newspaper or magazine will find fault with it.

Does all of this mean that it is better to opt for no publicity at all? You can be forgiven for thinking this, but in reality opting out is no guarantee of privacy. When you choose no publicity, all you are doing is asking the lottery company to keep your name, address and other personal information confidential. The lottery organisers will be perfectly happy to do this, but the media can still do their own detective work and will usually be able to identify you as the mysterious EuroMillions winner within a matter of days. Some newspapers will even offer a reward for friends, colleagues or family members to let the cat out of the bag!

Since the chances are that you will find it almost impossible to keep your EuroMillions win a complete secret, opting for publicity at the outset makes a lot of sense. It gives the media what they want, the lottery organisers will be able to help prepare you for interviews and you won’t have to worry about being “found out” at a later date. The begging letters will still arrive en masse, but look on the bright side – at least you’ll be able to afford a secure hiding place!

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