Publicity Options

If you win a large EuroMillions prize, you must decide whether or not to go public and share your news with the world. If you would prefer to remain anonymous, your name will be kept secret and no further details about your win will be disclosed. Find out here what happens if you opt for publicity and what happens if you choose to stay private.

How Publicity Works

When you win a prize of more than €25,000, you must contact the Belgian National Lottery – Loterie Nationale - so that your ticket can be validated. The money can then be paid and you will be asked whether you want to go public or stay private.

If you choose publicity, you are granting your consent for the lottery to disclose information about your identity, such as your name, image and place of residence. Other personal details, such as your address or phone number, will not be publicised. You may be required to fulfil various media obligations and a press conference to announce your win may take place. You can expect to be asked about various aspects of your win, including:

How Anonymity Works

If you decide to stay private, no more information will be released about your win and your identity will remain a secret. A statement may be made to say the prize has been claimed, but no other details will be disclosed without your permission.

If you give permission, Loterie Nationale may announce a few details without compromising your anonymity. For example, it was revealed that the winner of the €168 million jackpot in October 2016 was a father-of-four who emigrated from Albania. Loterie Nationale said that he liked football, Robert De Niro films and cooking with fish, but his identity still remained private.

How Many Winners Go Public?

Most big EuroMillions winners prefer to stay anonymous, as it allows them to go about their lives as normal away from the media spotlight, without being asked for money. However, some winners decide to go public as they believe that it would be very difficult to keep their success a secret.

Out of the three winners to have claimed the maximum €190 million jackpot, only Adrian and Gillian Bayford from the UK decided to go public. The Portuguese winner in 2014 and the Spanish winner in 2017 both stayed anonymous, while the biggest prizes claimed in Belgium have all been claimed anonymously.