Publicity Options

If you win a large EuroMillions prize, you must decide whether or not to go public and share your news with the world. If you would prefer to remain anonymous, your name will be kept secret and you will not have to speak to the media. Find out here what happens if you opt for publicity and what happens if you stay private.

How Publicity Works

When you win a prize of more than €15,000, you must contact the Swiss National Lottery so that your ticket can be validated. The money can then be paid and you can think about whether you want to go public or stay private.

If you choose publicity, you are granting your consent for information about your identity to be revealed, such as your name, image and place of residence. Other personal details such as your address or phone number will not be publicised. You may be required to fulfil various media obligations and a press conference to announce your win may take place. You can expect to be asked about various aspects of your win, including:

How Anonymity Works

If you decide to stay private, no more information will be released about your win and your identity will remain a secret. A statement may be made to say the prize has been claimed, but no other details will be disclosed without your permission.

If you give permission, the Swiss National Lottery may announce one or two details without compromising your anonymity. For example, it was revealed that a young man who shared a €25 million jackpot with a Spanish ticket holder in September 2013 was from the south-east of the country, but his identity remained private.

How Many Winners Go Public?

Most big EuroMillions winners prefer to stay anonymous, as it allows them to go about their lives as normal away from the media spotlight, without being asked for money. However, some winners decide to go public as they believe that it would be very difficult to keep their success a secret.

Dolores McNamara was one Irish winner who decided to go public after winning €115 million in July 2005. The Limerick-based mother-of-six revealed it was a spur-of-the-moment decision to buy a ticket, and she only went into the shop to top up her phone.

Patrick and Frances Connolly from County Down, Ulster, also went public after scooping the €129 million jackpot in January 2019, deciding it was the best move for them.