If you win a large EuroMillions prize, you must decide whether or not to go public and share your news with the world. If you would prefer to remain anonymous, your name will be kept secret and you will not have to speak to the media. Find out here what happens if you opt for publicity and what happens if you stay private.
How Publicity Works
When you win a prize of more than CHF 1,000, you must contact the relevant lottery operator – Swisslos or Loterie Romande - so that your ticket can be validated. The money can then be paid and you can think about whether you want to go public or stay private.
If you choose publicity, you are granting your consent for information about your identity to be revealed, such as your name, image and place of residence. Other personal details such as your address or phone number will not be publicised. You may be required to fulfil various media obligations and a press conference to announce your win may take place. You can expect to be asked about various aspects of your win, including:
- Your backstory – What job you do, who is in your family, how long you have played the lottery.
- Your ticket - Where you bought it, how you picked your numbers, where you kept it before you came forward.
- Your reaction – How you found out you had won, who you told first, how you celebrated.
- Your future plans – How you intend to spend the winnings, whether you plan to keep working, whether you will give any of the money away.
How Anonymity Works
If you decide to stay private, no more information will be released about your win and your identity will remain a secret. A statement may be made to say the prize has been claimed, but no other details will be disclosed without your permission.
If you give permission, the Swiss National Lottery may announce one or two details without compromising your anonymity. For example, it was revealed that a young man who shared a €25 million jackpot with a Spanish ticket holder in September 2013 was from the south-east of the country, but his identity remained private.
How Many Winners Go Public?
Most big EuroMillions winners prefer to stay anonymous, as it allows them to go about their lives as normal away from the media spotlight, without being asked for money. However, some winners decide to go public as they believe that it would be very difficult to keep their success a secret.
Switzerland’s biggest jackpot winner - who banked CHF 183 million on 2nd October 2018 – chose to stay anonymous. All that was revealed about them was that they had bought their ticket from the northwest of the country – from the canton of Aargau, Basel-Land, Basel-Stadt or Solothurn – and that they had spent CHF 24.50 on tickets.