Publicity Options

If you win a large EuroMillions prize, you must decide whether or not to go public and share your news with the world. If you would prefer to remain anonymous, your name will be kept secret and no further details about your win will be disclosed. Find out here what happens if you opt for publicity and what happens if you choose to stay private.

How Publicity Works

When you win a prize of more than £50,000, you must contact the National Lottery so that your ticket can be validated. The money can then be paid and you will be asked whether you want to go public or stay private. Advisors will be on hand to answer any questions but it is entirely your decision.

If you choose publicity, you are granting your consent for the lottery to disclose information about your identity, such as your name, image and place of residence. Other personal details, such as your address or phone number, will not be publicised. You may be required to fulfil various media obligations and a press conference to announce your win may take place. You can expect to be asked about various aspects of your win, including:

If you win a prize online in the UK, you can also select partial publicity. You will not have to attend a press conference and your full name will not be released, but the National Lottery will disclose some information, such as saying that a prize has been won by ‘Mr M from Yorkshire’ and perhaps adding one or two details about how you plan to spend the money.

How Anonymity Works

If you tell the National Lottery that you want to stay private, no more information will be released about your win. Your identity will remain a secret and the location where you bought your ticket will not be made public if it has not already been done so (this may have been disclosed in an attempt to spread awareness about an unclaimed prize, if several weeks have passed since the draw). A statement may be made to say the prize has been claimed, but no other details about you will be revealed.

Whether you go public or stay private, you will receive advice and support from the National Lottery for as long as you want it.

How Many Winners Go Public?

Most big EuroMillions winners prefer to stay anonymous, as it allows them to go about their lives as normal away from the media spotlight, without being asked for money. However, some winners decide to go public as they believe that it would be very difficult to keep their success a secret.

Chris and Colin Weir opted to share their story after winning £161 million in July 2011, and their public profile has undoubtedly helped with some of the charitable projects they have taken an active interest in. Adrian and Gillian Bayford, the UK’s second-biggest winners thanks to their prize of £148 million in 2012, also decided to go public.