Publicity Options

If you win a large EuroMillions prize, you must decide whether or not to go public and share your news with the world. If you would prefer to remain anonymous, your name will be kept secret and no further details about your win will be disclosed. Find out here what happens if you opt for publicity and what happens if you choose to stay private.

How Publicity Works

When you win a prize of more than €5,000, you must contact the Portuguese National Lottery so that your ticket can be validated. The money can then be paid and you can think about whether you want to go public or stay private.

If you choose publicity, you are granting your consent for information about your identity to be revealed, such as your name, image and place of residence. Other personal details, such as your address or phone number, will not be publicised. You may be required to fulfil various media obligations and a press conference to announce your win may take place. You can expect to be asked about various aspects of your win, including:

If you win a prize online in the UK, you can also select partial publicity. You will not have to attend a press conference and your full name will not be released, but the National Lottery will disclose some information, such as saying that a prize has been won by ‘Mr M from Yorkshire’ and perhaps adding one or two details about how you plan to spend the money.

How Anonymity Works

If you decide to stay private, no more information will be released about your win and your identity will remain a secret. A statement may be made to say the prize has been claimed, but no other details will be disclosed without your permission.

If you give permission, the Portuguese National Lottery may announce one or two details without compromising your anonymity. For example, it was revealed that the winners of the €163 million jackpot in November 2015 were a couple from Coimbra, who owned a café and had two daughters and grandchildren, but their identities still remained private.

How Many Winners Go Public?

Most big EuroMillions winners prefer to stay anonymous, as it allows them to go about their lives as normal away from the media spotlight, without being asked for money. However, some winners decide to go public as they believe that it would be very difficult to keep their success a secret.

Out of the three winners to have claimed the maximum €190 million jackpot, only Adrian and Gillian Bayford from the UK decided to go public. The Portuguese winner in 2014 stayed anonymous, although it was announced that the winning ticket had been bought from the Sobedis Tabacaria shop in the Alegro Shopping Centre in Castelo Branco. The Spanish winner in 2017 also opted for anonymity.